It’s almost 2020 and that means marketers are heading into the final chapter of the decade.
Over the last 10 years, the internet had undergone a massive change in features. With the introduction of AMP, AR, VR and AI and related acronyms the internet is continually reigning new technology.
However, as enthralling and intriguing all these technological scenarios are, the places where these are presented in all their glory are web designs.
The past few years, owing to technological advancements, web design underwent significant changes. No more are designers pushing for stock photos and grids but rather creativity today is swapped for asymmetrical layouts, vibrant or minimalistic illustrations, bolder color schemes, and subtle interaction via machine learning.
All in all, these continual shifting paradigms have pressed forward design trends to embrace two main criteria’s for future – technology and aesthetics.
Conjoining these two, design experts have predicted few dominating web design trends for the future.
Let’s Review Them
On Screen Serifs
Everyone generally assumes that sans serifs are for screen while serifs are for print. However, design trends are born to question and shake up conventions. This is why even though most serifs are used for website copies, many web developers are going for bold serifs for callouts and headers.
Now, the major reason for shifting to serifs is because these are decorative, and thereby excellent for emphasis. Now, these may be old school, but serifs also combine loads of character and with bolder strokes these can work to garner the attention of target audience better than ever.
Organic, Natural Shapes
Typically most web design trends are set up for systematic grids for a sense of stability. This is why most designers earlier worked with geometric structures like rectangles, triangles, squares and others.
However, earlier into 2019, the trends started embracing accessibility and comfort. As a result, web designers started moving towards organic shapes which are asymmetrical and natural.
These capture spontaneous man-made actions that are easy going and soothing to aesthetics. Further, organic shapes in web design make the website look more human life owning to illusion of mobility.
Colors play a vital role in website design and for many reasons. It amalgamates a brand, guides users through a boundary via creating visuals while controlling the mood of users.
In 2019, the dominating color trend is black and white which is most likely making an impressive statement this year. This is also likely to stay in the game for a while because black and white devoid the surface or colors.
This leads to web users perceiving layouts and textures differently and more clearly. As a result, black and white with minimal color effects combine features to radiate a striking ambience for web UI that impresses users considerably.
With the introduction of AI, the spotlights on Chabot are high in 2019. In the last series of the decade, these chatbots will become even more prominent as per web experts. The future chatbots will be more customized, and trained to offer more user specified content and answers which will grandly enhance user expertise.
On this note, to stay ahead of competition, consider investing in a top notch digital marketing agency to give your website a progressive makeover embracing latest trends.