Quizzes are the best way to get the right leads. The questions, if formulated right, will help you to understand the prospect of your business. Through the answers of the questions, you will be able to fathom the problems of the audience and can plan different ways to help them.
If you are selling any products, you can help the customers understand the qualities of your commodities, and how it can help them. You have to brainstorm to conjure up questions. You can also run a beta test on your friends and family members to see whether the questions are having the desired impact.
Writing Solution Oriented Outcomes
Creating an outcome which can be shared on different social media platform should be considered as an art. The outcomes of the quizzes make you different from all the other companies. To make the outcome worthwhile of sharing, you have to sprinkle some solutions to the problems of the clients.
No, you should not be stating your entire solutions at the outcome. A glimpse of the solution could do the trick as well. Remember to offer some real value in the outcome and give some actionable strategies to the clients to get your desired results. This will also make people feel that you are valuing them and thinking about their time as well.
Test a Few Copy Variations
To follow this step properly, you have to take a look back to the first point. You should know the target audience well before posting quizzes online. Understand what your target audience likes, how they speak, what they eat, so on and so forth. Little pieces of information like age, demographics, and sex can give you a lot of leverages as well. After you know all these details of your potential clients, you can set up a targeted Facebook ad campaign. Before posting the quiz, take a few variations and test it to see which one better performs.
Follow Up With Welcome Mail
Nothing warms up the cold leads faster than a warm welcome mail. This is the secret sauce of success of any quizzes. The welcome mail helps the potential clients know about you. Before you think that the clients already know you, let’s remember the fact, that they took you quiz just for fun. So, they will even forget about your existence if you don’t follow them up with emails or some other types of messages.
The email and supporting information will help the clients to know about you and the values of your business as well. This will help you to build a relationship even before any buying or selling happens. By sending the mail, you will also be able to fathom the position of the clients in the buyer’s journey. Try to provide depth and value that the quiz cannot convey to your potential clients.
How You Can Attract Qualified Leads
It is possible to generate a quiz just to get clicks. Many companies generate this type of quizzes just to get a load of traffic on their website. However, all those quizzes do not add any value to the company or the clients.
If you are to create a serious client base, then you should try giving value to your customers. As this type of quiz aligns with your business goals, you will be able to get more clients who meet the needs and the purpose of your business. In this way, both of you can help each other and grow in the due process.
Don’t be afraid to formulate quizzes for the potential clients, irrespective of your business types. The style of the quiz will definitely change along with the type of your industry. However, keep in mind that the quizzes which deal with the personality of people tend to do better results. So, if you are trying to make a big noise, better try to formulate a personality quiz. Even if you are giving B2B solutions, a simple quiz can do wonders for your busi