We understand that both the flexibility and the SEO friendliness are necessary for any website to survive and thrive. This is why in this article; we will try to give you some tips for optimizing the reactive websites.
However, there are ways to overcome all these problems if you remember to check the following points while auditing the site.
Check whether the content of the page is available to Google bot. While checking this, you should remember that Google bot does not interact with the page directly.
Check whether links are crawlable. Don’t forget to use a reference (href=) and an anchor (<a>) in every applicable place.
Check whether rendering is fast.
Check how rendering is affecting your crawl budget and crawl efficiency.
Client-Side and Server-Side Rendering
To apply the SEO tricks correctly, every SEO manager needs to know about concepts of server-side and client-side rendering. Understanding the general concepts, disadvantages, and the advantages of both types of rendering will help you to deploy the right SEO tactic for a website. This knowledge will help you to stay focused when you communicate with the software engineers for implementing an SEO strategy.
How Google Crawls Website?
This is the main reason why crawling of Google bot is not perfect for JS-powered websites. There are a lot of blind spots in the crawling methods of JS-powered website that software engineers and SEO managers need to fill.
Google, however, had indicated that the JS-powered websites should load JS-content as soon as possible. Otherwise, it might not get rendered in the first wave of indexing.
The implication of this incident is huge. Your content will not be recognized by the search engine even after two or three weeks. In the meantime, only the pages, which are devoid of contents, will be processed by the algorithm.
Ways to Detect Client Side Rendered Content
Option One:The Document Object Model:
Option Two: JS-free chrome Profile:
It is not fair to ask software engineers to change their development work because it is hurting SEO. Every SEO manager should try to mend their relationships with software engineers. Take these following approaches to avoid confrontations in future.
Dynamic Rendering:This approach detects the clients placed requests and the bot placed requests.