How You Can Optimize a Reactive Website for Bots and Search Engines? - Matrix Media Solutions

How You Can Optimize a Reactive Website for Bots and Search Engines?

Home Digital Marketing How You Can Optimize a Reactive Website for Bots and Search Engines?

How You Can Optimize a Reactive Website for Bots and Search Engines?

How You Can Optimize a Reactive Website for Bots and Search Engines
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Every technology company in this world is looking for more flexibility. So, it is no wonder that reactive JavaScript, such as Angular, Vue.js, and React, are soaring high.

Ease of automated testing and modularity are some other features of the reactive JavaScript which are giving it more space. Using these frameworks, one can achieve some of the unthinkable feats on an app or a website.

Contemplating the success story of the reactive JavaScript, you might think that it rules in the sphere of SEO as well. That’s not true. If you use these frameworks to build a webpage, most of the renderings of the page will be done in JavaScript. This is why, the HTML, that search engine bots download, generally come in empty. So, despite their prolific performance in the technical sphere, these frameworks are a no-go if you want to index your website.

We understand that both the flexibility and the SEO friendliness are necessary for any website to survive and thrive. This is why in this article; we will try to give you some tips for optimizing the reactive websites.

JavaScript Challenges for SEO

All JavaScript frameworks have opened a large range of possibilities for developers. The possibilities are exceptionally great for client-side rendering. For example, the framework allows browser rendering of the page, instead of server rendering. Other than these, dynamic content, page load capabilities, extended functionalities, and user-interactions are being ruled by these frameworks. However, to make the JavaScript powered websites to become SEO friendly, the developers must add SEO lenses to the pages.

If the lenses are not added, the JavaScript can pose serious problems to the page performances. The page can suffer difficulties like render locking problems and speed deficiencies. It can even hinder the crawlability of links and contents of any page.

However, there are ways to overcome all these problems if you remember to check the following points while auditing the site.

  • Check whether the content of the page is available to Google bot. While checking this, you should remember that Google bot does not interact with the page directly.
  • Check whether links are crawlable. Don’t forget to use a reference (href=) and an anchor (<a>) in every applicable place.
  • Check whether rendering is fast.
  • Check how rendering is affecting your crawl budget and crawl efficiency.

Client-Side and Server-Side Rendering

To apply the SEO tricks correctly, every SEO manager needs to know about concepts of server-side and client-side rendering. Understanding the general concepts, disadvantages, and the advantages of both types of rendering will help you to deploy the right SEO tactic for a website. This knowledge will help you to stay focused when you communicate with the software engineers for implementing an SEO strategy.

How Google Crawls Website?

Google is the top search engine of the world with a very smart indexing software. However, when it comes to newer technology, both search engines and bots take a reactive approach. This simply means that Google bots need to take a more inclusive approach to a popular newer technology, like JavaScript.

This is the main reason why crawling of Google bot is not perfect for JS-powered websites. There are a lot of blind spots in the crawling methods of JS-powered website that software engineers and SEO managers need to fill.

Google, however, had indicated that the JS-powered websites should load JS-content as soon as possible. Otherwise, it might not get rendered in the first wave of indexing.

The implication of this incident is huge. Your content will not be recognized by the search engine even after two or three weeks. In the meantime, only the pages, which are devoid of contents, will be processed by the algorithm.

Ways to Detect Client Side Rendered Content

  • Option One:The Document Object Model:

Document object model tells tales about the structure of HTML. Think about HTML as the trunk of a tree. The developers generally add branches, leaves, flowers, and fruits to that trunk. All those extra features are known as DOM. JavaScript deals with HTML, and manipulate it to generate a diverse and enrich DOM. As an SEO manager, you can check the DOM and see that the server side and the client side DOMs are different from each other.

  • Option Two: JS-free chrome Profile:

Create a new profile in Chrome and switch the JavaScript off from the content settings of the page. Now, check your JS-powered page using this chrome profile. In this way, you will be able to spot blank spaces. This blank space is a piece of content which is served client-side.

Solutions

It is not fair to ask software engineers to change their development work because it is hurting SEO. Every SEO manager should try to mend their relationships with software engineers. Take these following approaches to avoid confrontations in future.

  • Hybrid Rendering:Also known as isomorphic JavaScript, this approach helps you to minimize client-side rendering. The benefit of this process is that it does not discriminate between real users and bots.
  • Dynamic Rendering:This approach detects the clients placed requests and the bot placed requests.

In this stormy popularity of JavaScript, it is simply not possible for software developers to depend solely on HTML to please Google bot. In this scenario, both engineers and SEO managers should be aware of technologies like hybrid and dynamic rendering. Knowledge of current technology will surely help you to make your SEO strategy successful.

 

 

July 15, 2019

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