Voice technology is prominent and it is growing at a fast pace. Businesses are implementing voice-enabled solutions to serve their customers and prospects. This is because voice technology is a three-way convergence of:
IoT or internet of things for devices
UX or user experience for interactions
AI or artificial for services
Amalgamating all these aspects, voice search is something that ‘instant’ information with ease. With the stratospheric rise of voice assistants like Siri, Alexa, and Google to name a few, businesses are adopting this technology at large. If predictions are to be believed, more than 50 percent of the total web searches will be conducted by voice search by 2020.
So, if you are missing out on voice technology in 2019, you may fit to hit your target audience from now onwards. Therefore, check out the benefits that your brand will get with voice technology adoption:
Improved Customer Service
Voice search makes a brand available to the customers during their needs. Users involved in voice search queries are more likely to have a better purchasing decision. If you are able to implement the right set of keywords in your online content, i.e. long-tail phrases that align with customers’ needs, your brand will rank in the search engines.
Increase in Productivity
In the coming years, voice search interface will open a wide avenue for several sectors. Several companies are already benefiting to get a competitive edge. To be precise, adding this specific technology will give a complete digital transformation to your brand improving productivity and profitability at once. Needless to say, voice technology is the ultimate promoter to accentuate the search and communication of your brand.
Preparing Your Business to be Vocal
To get the voice search adoption right, you need to get the following things right:
If you have a live website for your business, rewrite the content incorporating the tactics of voice search optimization. We recommend working on voice search SEO more as it differs from general SEO in many ways.
It is of utmost importance to render customers accurate response post queries. AI in action should decipher the user needs to provide contextual information.
Voice search technology hates the multi-step journey. Therefore, make sure UX is simple to deliver the result in a split second.
So, what are you waiting for? Get started at the earliest by adopting speech and voice search technology. Here at Matrix Media Solutions Pvt. Ltd., we provide accurate and responsive user experience for the brands to reach their audience. To connect with us, visit our contact us page.