The most expensive asset these days is “time”. People tend to do a lot many things in as little time as possible. Desktops are a thing of the past as more and more people are becoming addicted to their pocket-size best friend, their mobile phones.
Smartphones come with the ability to utilize all aspects of the internet. The reach of internet has penetrated far and wide and smartphones provide the users with all their internet-related queries. There are various apps which assist them in their quest and the numbers of users are constantly rising.
In case you are looking to increase your business through a mobile app, then listed below are the top 10 reasons why you should invest in one right away:
- Earn The Loyalty Of Your Customer Base
Mobile apps are designed in such a way that they enhance the user experience in a far more convenient way. As the devices are used on-the-go so the user interface is a lot more hassle-free and direct. All customers prefer convenience and if they have had a pleasant experience with any app then you have guaranteed loyal customers who would be using your app frequently.
- See Your Revenues Reaching Newer Heights
With the advantage of being used anytime and anywhere, mobile apps give the user a reach much better than any other device. A functional app brings more customers and that in turn increases the revenue of your brand.
- Websites Are Taking A Backseat Over Apps
The easy-to-use apps are far more convenient than sitting on the desktops and logging into various pages to approach the final page. Usage of apps is far more popular than going to the websites.
- Better Brand Recognition
If the apps incorporate different social media channels in their user interface then the users get the opportunity to spread good words about your brand to a wider circle. That leads to instant brand recognition among your target group.
- Analyzing The Performance Gets Easier
It’s easier to track the data of customer usage on apps. Information such as responsiveness of customers, feedback, session time, demography of users becomes easier to track and thus strategies can be better formulated.
- Using Push Notifications
Android and iOS phones have notification features which can be used by you to push the new offers and other updates like the status of the order placed, delivery status etc. The customers can updates which would benefit both the user and the brand.
- Conversion Rates Go Higher
Due to the convenience of using apps, users tend to convert their wants into actual deals at a rate better than websites.
- The Payment Options Are Secure, Faster And Easier
The apps remember the payment options which make the process faster for the users. In case of using debit or credit cards time and again there is always a risk of losing them.
- Great Alternative During Website Downtime
Websites face the glitches of data backup, recovery, and storage from time to time. Hosting a website, the servers may go down and then the presence of an app prevents the loss of customers during website’s non-performance.
- Better Social Sharing via Apps
If the features can be properly incorporated into the apps then users can share the app on different social media channels in a useful way to your brand’s name.
These are the various advantages of using an app over a website. Maximizing the user experience on the internet can make or break your brand and mobile apps are the perfect solution.