Marketing plays a vital role in determining the development and growth of brands. However, the scope of marketing is continually changing and getting more competitive. This is why it is vital for marketers to consider and implement new and innovative techniques to marketing for better advertisement options. Today one tool that most businesses are implanting in their advertisement campaign is animation. In fact in marketing today almost 40% businesses are incorporating animation for better customer reaction and better revenue. Now, if you’re wondering why a tool so popular with kids is making such an impact on marketing, this blog will show you why.
So, Sit Tight and Read Through- Attention Catchers
It is no surprise that animation is very attention catching; this is the primary reason why children are so drawn towards animated objects. The movements used in animated graphics instantaneously catch the eye’s attention excites it and manages to retain attention of users better. This is why implementing this in marketing helps retaining customer attention better. As a result, owing to better website traffic the search engines naturally end up featuring websites with animations higher on search listings. Further, animation done via videos and images also are favorable for SEO, thus getting better ranking.
- Deeper Engagement
2D animation uses several voice overs, texts and graphics which work to stimulate various sections of the brain. As a result, these enlighten senses and aids viewers understand and process information or content better. This leads to developing a stronger brand and audience connection that works to give a unforgettable experience to web audiences. As a result, it allows deeper and more intricate web engagement.
- Easier Communication
2D animation also helps in better comprehension of information by the target audience. The reason being, 65% of normal web audience are visual learners. This means, these web audiences perceive information in a visual format better. As a result, when comprehending information via animated graphics, or videos these web audiences learn and process data better. Further, graphics help contain a user in a website for a long time, so reduced chances of bounce rate issues.
- Sharable
2D animation videos comprise of videos, graphics and voice overs as mentioned. Now, compared to blogs or other things, the web users prefer to share videos and live action things more on social media. As a result, a proper optimized and creative animation video will more likely be shared over social media platforms. This will help improve SMO and boost social media presence. As a result, Google will likely feature your website more due to higher web authority. Further, you can link your website to social media and gain more traffic when people share your creative videos.
- Cost Effective
In comparison to live action videos, 2D animation videos are more cost friendly and less time consuming. Further these 2D animation videos are easily editable to incorporate new and updated information/data. As a result, these when used and optimized correctly can be utilized to gain proper revenue for brands. On this note, these are the following reasons why 2D animation is overtly popular among marketers. So, hurry up and boost your website’s content by incorporating these in your ad campaign.
