Going by the motto “The No Harm Skincare”, LASHIKA is one of the most trusted brands in offering personal care and beauty products to the consumers in this range with the assurance that every effort is focused on making sure that no harm befalls your skin, as LASHIKA believes that beauty is not only what we see but also about what we feel. When we feel beautiful, it shows.
LASHIKA aimed to take a stand on the societal norms revolving around the beauty industry. The objective was to encourage everyone to ostracize the stereotypical beauty standards and embrace themselves.
The challenge was to launch a ‘Digital First’ D2C skincare brand without using any of the conventional marketing methods such as newspaper ads, billboards, using famed models/actors for promotions, TVC, etc. The focus was entirely on Digital Marketing at a core level to induce awareness as well as to generate traffic for their own Ecommerce website.
The beauty and personal care segment of the market is packed with thousands of brands offering similar products, all fighting for consumers’ attention. In such a competitive category, where every brand wants to create awareness of their products, inducing a trial of newly introduced products to the consumers is just as essential as standing apart from the pack. Getting the consumers to experiment with products is notoriously difficult, especially if the product is new to the market.
Our approach was to tap into billions of internet users and increase brand visibility and awareness. This was planned to create a community based chain reaction for ‘no-harm skincare’ and gather consumers’ interactions on their website as well as on social media.
To create an online sales channel, we built an Ecommerce platform for the brand, with product catalogs to showcase to the end consumers, and added a simple yet efficient funnel to enhance sales through the platform.
We did the brand build up through Facebook, Instagram, Twitter, Youtube, Google Ads to make consumers aware about the products and its benefits. To make it more effective and increase conversion rates, we used various marketing tools and relevant concepts along with Google Analytics data to promote further.
Furthermore, we made collaborations with Ecommerce marketplaces like Flipkart, Amazon, Meesho, etc. for increased brand visibility and transactions.
Our work with LASHIKA extended the brand’s online and offline reach, reinforcing its credibility and market leadership in no harm skincare and personal care products.
Over the period of one year, we ranked number one in almost 20 keywords as requested by the client. We increased the number of new users of the website to 90.7% with an exceptional bounce rate of only 3.81%. With vigorous social media marketing we received approximately 6,69,715 page views. We have achieved a growth of 579% in Net Sales [comparison of FY 2020-21 and FY 2021-22], with a 370% increase in Items sold [during the same period].
Starting from scratch, we have given a 3x times increase in reach, visibility and impressions which tremendously increased the brand visibility. It now has approximately 6.7K followers on Facebook, 1.3K followers on Instagram, good number of followers on youtube and twitter too.
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