Direct 2 Consumer Website for Bengali Books and Merchandise
The Idea
An exclusive online Bengali publications store with a latest collections available for immediate purchase. The site would also sell merchandise like t-shirts and different types of handloom products that have a deep connect with Bengali readers.
The Solution
A dedicated vernacular book store makes life much easier for avid Bengali readers as they can now browse in a curated manner with very little effort. Apart from the standard online book store features, this D2C website also featured newly released books and its associated merchandise. The cross selling opportunity of merchandise forms an excellent way to find gifts for your friends based on their favorite Bengali books, while also creating a unique revenue opportunity for business owner.
Success Factors
Imagine walking into a book store which offers all the latest books in Bengali, with detailed descriptions and content. This e-commerce site’s success lies in the collection along with the ability to read excerpts, check out the book covers and shop seamlessly.
The dedicated sections for Bengali magazines as well as merchandise are an added delight to the customer. A quick, user friendly check out process and integration with a widely accepted payment gateway makes the buying experience smooth.
The site admins are able to manage the backend operations with the admin panel, allowing them to run a 24/7 store profitability which is a tough to do offline in the current economy.
Last, but not the least, positive customer feedback and a significant of repeat customers make this e-commerce site a success story.
Project Glimpse
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Technology Stack
Magento
Bootstrap
MySQL
Feedback from Client
The website witnessed high volume of traffic and it got followed by a healthy sales record. The client was also satisfied with the design of the website that was a perfect match for target audience of the website
