Dr Binay Singh, better known as the epitome of optimism, is the Founder and CEO of Singh Maritime Management Ltd. (SMM) & multiple maritime companies in Ukraine, as well as Founder & President of Federation of Global Maritime Community, an entrepreneur, public speaker, and author of over 170 books.
Dr. Singh has a mission to serve the world’s communities and guide everyone through positivity, love, and enthusiasm. His life reflects a simple and timeless philosophy: “Treat people the way you want to be treated; a derivative of the Golden Rule.”
The major challenge with this project was to do personal branding rather than branding for any product or service. We had to always think about and understand the perspective of Dr. Binay Singh for all his designs and contents.
Dr. Binay Singh has a great personality and many achievements. He is a motivational public speaker, entrepreneur, and author of over 170 books, as well as the founder and president of the Federation of Global Maritime Communities. Portraying and highlighting his life with each and every achievement and recognition, reaching out to the right audience as per his genres, and managing his online reputation throughout was definitely not an easy task.
For Dr. Binay Singh’s personal brand’s visibility and awareness, and to increase his popularity and build up his credibility amongst his audiences, we use social media channels like Facebook, Instagram, Twitter, LinkedIn, and Youtube. We vigorously use the sales navigator on LinkedIn to connect with entrepreneurs, directors, CEOs, ship owners, managers, etc. for the welfare of the seafarers and the maritime industry. We also conduct social media and Google ads for his personal branding as well as the growth of his maritime companies.
To promote his books, we use podcasts and e-commerce marketplaces like Amazon; to bring his website to the top of the SERP, we do on-page and off-page SEO. To engage the seafarers and their different audiences, we created reels and videos for the social media channels. To make it more effective and increase conversion rates, we use various marketing tools and relevant concepts, along with Google Analytics data, to promote it further.
Our work with Dr. Binay Singh elevated and extended his online presence, enhanced his image credibility and market leadership as an author, public speaker, and entrepreneur, and leveraged him to gain a huge return on investment (ROI), all of which are finally related to his entrepreneurial success.
We increased the number of new users up to 4,614 and achieved an 82% increase in the sales volume of his books. 30% increase in subscribers to his training session.
Followers in Social Media increased by 700–800% (e.g., in LinkedIn, from 3.5k to 9.6k). Revenue collection has started on YouTube because of its exceptional performance.
We delivered a 5x increase in reach, visibility, and engagement. This significantly increased the awareness of Dr. Binay Singh’s personal brand and empowered social interactions, which in turn enhanced the company’s overall business growth.
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